Why Your Business Needs Marketing Automation in 2025 (Before You Fall Behind)
HubSpot’s marketing automations tools are here to make your life easier, leaving your team with more time to focus on scaling, instead of chasing follow-ups.
Here’s 5 reasons why marketing automation is a game changer for any marketer:
1. More time for your team
Repetitive tasks like follow-up emails, form responses, and lead nurturing are time-costly. By automating these processes, your team can redirect their energy toward higher-impact, strategic work.
2. Better customer journeys
Marketing automation allows you to create personalised touchpoints across email, SMS, and your website. This ensures prospects and customers are guided at just the right moment, every time.
3. Fewer mistakes, better results
Manual processes can lead to human errors and inconsistent experiences. With HubSpot workflows, you can ensure accuracy and consistency, reducing errors and increasing campaign performance.
4. A scalable setup
As your business grows, your to-do list doesn’t have to. Automation helps small teams scale their marketing efforts without scaling their workload.
5. Strategy and execution in one place
We don’t just build workflows. We help map the full customer journey, write the emails, set up the automations, and optimise for performance — all inside HubSpot.
Having marketing automations in place is a no-brainer for busy teams looking to personalise touchpoints, increase efficiency, and improve results.
HubSpot’s tools ensure you get the most out of setting up your marketing automations:
More targeted and segmented campaigns: by having your database connected to your marketing engine, you can focus on the right audience and sending relevant messages at the right time.
Robust reporting and analytics: HubSpot and similar marketing automation tools offer custom reporting on every aspect of your marketing journeys. This enables you to make relevant and accurate data-driven decisions, rather than relying on assumptions.
HubSpot makes managing marketing automations seamless with workflows and a range of apps to ensure you get the most out of your automations.
HubSpot workflows: This acts as your one-stop shop in managing your marketing automations within HubSpot - it’s where all your automations happen. HubSpot workflows are an opportunity to review your organisation’s manual tasks and assess what can be automated to improve team efficiency.
This can include internal of external automations such as:
Triggering a notification to your sales rep when a new enquiry comes in
Triggering a follow-up sequence when a deal has stalled
Triggering a welcome series when someone signs up to your newsletter
Automatically moving deal stages when a customer signs a contract
Find your workflows under the Automation tab
Workflow AI actions: With HubSpot Breeze, you can now incorporate AI into your workflows to summarise and enhance the data on your HubSpot records.
Now that HubSpot AI is included within your workflows, you can:
Enrich a contact or company record with key details including LinkedIn profile URL, email, industry and job title
Summarise new enquiries with all gathered details to date, so you can digest at a glance
Keep your data clean and standardised
Examples of HubSpot’s Workflow AI actions
HubSpot Apps: HubSpot can integrate with a large library of apps including Zoom, Slack, Outlook, and Gmail. Not only does this make HubSpot integration seamless, but you can now include actions from these apps within your workflows!
By connecting these apps, you can:
Send notifications to your messaging tools when a deal has been created or closed
Notify the appropriate contact when a high-value lead fills out a form
Automatically create Zoom meeting links when a meeting is booked via HubSpot
Trigger follow-ups after a zoom meeting (e.g., email summary, survey, deal stage update)
Use Zoom attendance data to segment contacts (eg. attended vs. no-show)
HubSpot’s app library includes a wide range of compatible apps
Set your marketing automations up smarter, with HubSpot.
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