HubSpot Marketing Automation for Auckland and New Zealand Businesses
Finally use the Marketing Hub you are already paying for
Marketing automation should make your life easier, not more complicated.
We help NZ and Australian businesses set up practical, powerful marketing automation workflows in HubSpot that save time, reduce manual effort, and improve the customer experience.
From lead nurturing to internal alerts, we take care of strategy, build, and handover so your team can focus on the work that actually moves the needle.
RevOps Retainer Packages
We offer three ways to work with us on marketing automation, depending on where your team needs the most support, strategy and planning, technical build and configuration, or full end-to-end delivery where we own the entire process
Automation Strategy
The strategic foundation for every automation we build
What’s Included:
Pre-session audit of your current HubSpot setup
90-minute strategy session with your team
Audience segmentation framework
Automation flow map built in Miro
Written strategy document and prioritised roadmap
Copy brief templates per email sequence
Pricing: $2500 NZD ex GST (fixed)
Automation Build
Full HubSpot configuration based on a strategy you already have
What’s Included:
Strategy review and confirmation
HubSpot workflow and segment configuration
Email template design and build
Platform migration from Klaviyo, Mailchimp, or ActiveCampaign
Testing across all flows before go live
Handover session and 30-day support window
Pricing: From $4500 NZD ex GST
Full Delivery
We own the entire process from blank page to live workflows
What’s Included:
Everything in Strategy and Build, plus:
Extended 2-hour strategy session
Dedicated marketing register for full project visibility
Proactive copy briefs coordinated with your team
Priority scheduling in our delivery calendar
60-day post-launch performance review and adjustments
Pricing: From $6500 NZD
Not sure which tier is right for you? Start with Strategy
What we build
Most marketing automation agencies talk in abstractions. Here is what Zippily actually configures inside HubSpot for NZ businesses.
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Lead nurturing sequences Automated email sequences triggered by form submissions, page visits, or contact properties. Timed and personalised to move prospects through your pipeline without manual follow-up.
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Deal stage workflows Automatic updates to deal records, task creation, and team notifications when a deal moves through your pipeline. No more chasing reps to update the CRM.
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Internal lead routing and alerts Instant notifications to the right person when a lead hits a threshold, a contact visits your pricing page, a form fires, or a score changes. The right rep gets the right lead at the right time.
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Form response automations Triggered sequences that respond to form fills within seconds. Welcome emails, resource delivery, sales alerts, and contact property updates, all automatic.
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Re-engagement flows Workflows that identify contacts who have gone cold and re-enter them into targeted sequences without manual list-building.
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Lifecycle stage management Automation that moves contacts through Lead, MQL, SQL, and Customer stages based on real behaviour, not manual tagging.
Email campaign sequences
Multi-step email campaigns with branching logic based on opens, clicks, or contact properties. Built, tested, and handed over ready to run.
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We start by reviewing your current customer journey, existing tools, and where the manual work is piling up. Most businesses have three or four obvious automation wins sitting right in front of them.
How it works
Discovery session
We get it. Your team’s lean, and time is tight. That’s why our approach is straightforward, fast, and tailored to companies like yours. No bloated processes or drawn-out strategy decks, just effective marketing automations delivered with care, clarity, and zero fluff.
Journey mapping
Testing
Every automation is tested end-to-end before launch. Trigger conditions, delays, email rendering, contact property updates, all checked.
We walk your team through what was built, how to read the performance data, and how to make edits. You leave with a fully running system and the confidence to manage it.
What you get
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More time for your team
Repetitive tasks — follow-up emails, lead assignment, form responses — handled automatically. Your team focuses on the work that requires a human.
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Better customer journeys
Timely, relevant touchpoints that meet prospects where they are in the buying process. Not batch-and-blast. Behaviour-triggered.
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Fewer dropped leads
No more leads falling through the cracks because someone forgot to follow up. Every contact gets the right touchpoint at the right time.
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A setup your team can actually use
We build clean, documented workflows in plain language. No spaghetti automation that nobody can edit six months later.
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Strategy and execution in one place
We don't just configure workflows. We help you decide what to automate, write the emails, and review performance. Strategy and build from one team.
Who we work with:
We work with growing businesses across Auckland, Wellington, Sydney, and Melbourne, typically marketing managers, CMOs, and go-to-market leads in financial services, property, SaaS, and not-for-profit who are running lean teams and need to do more with less.
If you are already on HubSpot but your automation is either non-existent or too complex for your team to maintain, that is exactly the situation we work with most often.
“The team at Zippily have gone above and beyond with their services. Their knowledge and expertise in CRM implementation and custom API establishment for our systems development have been superb. Responsive and pro-active; we highly recommend partnering with them.”
Ben Madden-Holmes - House Surveys
Ready to automate the smart way?
Let’s set up marketing workflows that actually work.
Frequently Asked Questions
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Most engagements are completed within one to two weeks. Scope affects timing — a single lead nurturing sequence takes a few days; a full automation overhaul covering five or six workflow types takes closer to two weeks. We keep things lean and focused throughout.
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We build lead nurturing sequences, deal stage workflows, internal lead routing, form response automations, lifecycle stage management, re-engagement flows, and multi-step email campaigns. Everything is built inside HubSpot using native tools — no third-party dependencies unless your use case specifically requires them.
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Yes. We work with businesses moving from Klaviyo, Mailchimp, ActiveCampaign, and other platforms into HubSpot. We review what you have, rebuild what is worth keeping, and leave behind anything that was adding complexity without adding value.
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Absolutely. The discovery session is designed specifically for this. Most businesses have more automation opportunities than they realise, and we help prioritise by impact and effort — so the first workflows you get are the ones that will save the most time or protect the most leads.
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No — email content is provided by you. We handle the build, logic, triggers, and configuration inside HubSpot. Once you supply the copy and any assets, we'll structure it correctly, set up the right send settings, and make sure everything renders and fires as intended. If you need guidance on what to write or how to structure a sequence, we can advise on that during the build — we just don't write the final copy.
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Pricing depends on scope. A focused engagement covering two or three core workflows typically starts from $2,500 NZD. A full automation build across multiple workflow types sits between $4,000 and $8,000 NZD. We always work to a fixed scope so there are no surprises. For ongoing support, our RevOps retainer packages start from $3,200 NZD per month.
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Basic automation (simple workflows and sequences) is available on Marketing Hub Starter. More advanced features — branching logic, lead scoring triggers, and multi-step nurture sequences — require Professional or Enterprise. We can advise on the right tier for your use case before you commit to anything.
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