Lead Scoring Has Just Got a Lot Better - Thanks to HubSpot
If you’re using HubSpot, the lead scoring tool is one of the most powerful ways to separate noise from opportunities. By applying positive scoring criteria based on engagement, demographics, and firmographics, you can identify which leads deserve attention first.
On the other hand, you can apply negative scoring criteria to filter out low-quality data such as hard bounces, unsubscribes, spam emails, or incomplete records (e.g., no email or phone number).
How HubSpot Lead Scoring Works
Let’s take a look at some examples:
Property development business: Prioritise leads who have higher budgets, are interested in your locations, engage with your content, and provide complete contact information. With HubSpot lead scoring, these contacts can automatically move into your A1 “Hot Lead” category and trigger instant notifications for your sales team.
SaaS product owner: Score leads higher if they come from relevant industries, have larger employee sizes, higher revenue, and fit your target regions. This ensures your sales team is focusing on accounts that match your ideal customer profile.
Why Lead Scoring Matters in HubSpot
At Zippily, we’ve built a best practice HubSpot lead scoring model that can be applied across industries and customised to your specific needs.
Not only does it help sales teams prioritise effectively, but it also provides valuable insight into marketing campaign performance. For example, one campaign might generate a high volume of leads but if most of them fall into a B2 score category, the ROI may be weaker than a smaller campaign that brings in just three A1 hot leads.
This is where HubSpot’s lead scoring tool goes beyond vanity metrics and connects your marketing performance directly to revenue outcomes.
Get Started with a Best Practice HubSpot Lead Scoring Model
Lead scoring in HubSpot is no longer just about data: it’s about clarity, focus, and scale. Done right, it ensures your team spends time where it matters most.
As a HubSpot Solutions Partner, Zippily can implement and customise a proven lead scoring model tailored to your business.
Get in touch today to hear more.
