The Top 5 HubSpot Features from Inbound 2025
You may have seen all the buzz around HubSpot’s Inbound conference last week—and maybe you’re feeling a little overwhelmed by all the new updates. With so many features dropping at once, it’s easy to get FOMO. Don’t worry—you don’t have to miss out on the value these tools bring.
As a HubSpot Partner in NZ, Zippily has been diving deep into these updates with our clients. We’ve already started running discovery sessions to explore how the latest HubSpot features can drive real business impact. Out of the hundreds of updates, here are the five we’re most excited about:
HubSpot Inbound 2025
1. HubSpot Meeting Notetaker
AI-powered meeting notetaker tools are everywhere right now—but now you don’t need a separate subscription. HubSpot has built one directly into the CRM.
That means:
No extra costs
No messy integrations
Seamless note capture within HubSpot
It’s a small feature with a big impact, and for many businesses, it will instantly replace third-party apps.
HubSpot Meeting Notetaker
2. AI Forecasting
Forecasting is often seen as a chore—but HubSpot’s new AI Forecasting tool changes that. It automatically pulls from your historic sales data and provides projections with upper, lower, and most likely outcomes.
This gives business leaders a clear, data-backed perspective on where revenue is heading. It’s quick, accurate, and practical.
HubSpot AI Forecasting
3. HubSpot Marketing Studio
If you’ve ever wondered how AI can speed up campaign creation, this is the answer. HubSpot Marketing Studio is a collaborative workspace where you can:
Turn briefs into GTM-ready campaigns
Visualise your marketing across channels
Use AI to accelerate creative processes
It’s like having a virtual campaign strategist built into your CRM.
HubSpot Marketing Studio
4. HubSpot Data Hub & Smart Properties
HubSpot’s Operations Hub has evolved into Data Hub—a powerful way to connect, clean, and unify data from any source. With Data Studio, you can integrate HubSpot directly with databases, warehouses, apps, and more.
AI detects patterns and suggests smarter ways to use your data
Built-in tools improve data hygiene automatically
Meanwhile, Smart Properties take customisation to another level. Imagine being able to prompt HubSpot to check if a company has a presence in a city. It can now search websites, scan recordings, and return the answer directly in a property field.
HubSpot Smart Properties
5. Sales Performance Dashboard
One of the most requested features has finally arrived. The new Sales Performance dashboard gives leaders a high-level view of:
Revenue
Deals created
Meetings booked
Emails sent
Calls made
You can split results by team or individual, assign goals, and use AI analysis to highlight risks, trends, and wins. It’s a performance summary that gives you clarity in seconds.
HubSpot Sales Performance
These are just five features out of hundreds launched across HubSpot’s Marketing, Sales, Commerce, Service, and Data Hubs. Chances are, there are tools you could be using right now that would save time, cut costs, or improve results.
As one of the leading HubSpot partners in NZ, Zippily can help you identify and implement the features that will make the biggest difference for your business.
