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Everything here is pulled from real client work — no fluff, no theory. Grab what's useful, and it's yours to keep.

The Honest CRM Guide

Updated 10 Oct 2026 · PDF · 15-min read

Sean Towson, Zippily

Put together by Sean Towson

  • Folk, Brevo, Attio and HubSpot compared, simplest to most capable
  • A fit score out of 10 for the business each one is actually built for
  • What year one really costs once setup and the missing tools are added

The Honest CRM Guide

Pop your email in and the PDF is yours — we'll also send you one useful HubSpot tip a month. No spam, ever.

Related reading: How to Choose the Right CRM for Your Business

The HubSpot AI Features We Actually Use

Updated 10 Oct 2026 · PDF · 12-min read

Sean Towson, Zippily

Put together by Sean Towson

  • Five features worth switching on — Notetaker, Deal Progression, Deal Plans, Smart Properties and Work Management
  • Which plan each needs, and which quietly burn AI credits
  • HubSpot credits in plain English, plus a 30-day rollout

The HubSpot AI Features We Actually Use

Pop your email in and the PDF is yours — we'll also send you one useful HubSpot tip a month. No spam, ever.

Related reading: Breeze AI just changed how we forecast — here's what we're actually seeing

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