Making life easier (and speedier) with marketing automation

How Zippily helps Novated Lease Australia add value for its customers

5-star Google reviews

5-star HubSpot Directory reviews

Happy clients

About Novated Lease Australia

At Novated Lease Australia (NLA), the core mission is making car ownership more affordable and more accessible. The company offers novated car loans — shared between a buyer and their employer, offset against their salary. It’s a way for everyday Australians to save a bit of cash on a big purchase.

Consumers seem to like the idea. Since its launch just four years ago, NLA has seen what CMO Priya Kanniappan calls "incredible growth" across the business. It’s built a database of half a million contacts in that time — both B2B and B2C.

Keeping in touch with all these customers is a big job — especially since NLA is all about super-quick responses and turnaround times. Priya and her team handle it all in-house (with a little help from Zippily).

The challenge

Keeping up with tough KPIs

At NLA, everything moves fast. Growth, turnaround times and responses — they all happen at pace. The team needed a system that could maintain that speed and keep customers happy.

Growing business, busy team

As in any fast-growing business, NLA's marketing team was doing the most. It was handling everything from emails and content creation to lead gen, with more customers popping up every day. Relieving some of that pressure was a must-do.

Taking care of the technical details

As NLA scaled, its technical needs followed. The marketing team needed help managing its HubSpot platform and making sure the right data was getting to the right place.

The solution

Extra support and HubSpot smarts

NLA reached out to Zippily for support late in 2025, and the rest is history. The business was already using HubSpot, so Zippily jumped on board to help with marketing automation and other technical details. It’s less of a third-party provider and more of a built-in tech resource.

“Zippily works as an extension of our marketing team,” explains Priya.

We offer support with everything from building email templates and automations to managing internal data and making sure it’s syncing with the HubSpot platform. More importantly, Zippily brings extra capacity to a stretched team — along with invaluable HubSpot know-how.

“We get all of that external expertise in-house, and they’re able to transfer that knowledge to us as well,” explains Priya.

Automation stations

Automation via HubSpot has helped the NLA team keep up with its fast pace of growth and high service expectations.

“Fast turnaround times are something we really pride ourselves on,” says Priya. Speedy, accurate service helped NLA achieve high conversion rates and great customer reviews — so much so that it’s now a baseline expectation.

The Zippily team helps automate key parts of the sales and pipeline process, ensuring emails and other communication are quick, personalised and accurate. It keeps up with the fast pace of work at NLA and takes pressure off the marketing team — all without denting service levels.

“They’re the best in terms of reliability and ease,” she says. “We can always count on them to help us deliver and execute on what the business needs. They make me and my team look good.”

The results

Zippily has helped NLA navigate a stage of rapid growth with grace. With its team acting as an extension of the marketing team, the company has expertise on tap, plus day-to-day support with data management, HubSpot automation and problem-solving. For a team racing to keep up with demand, it’s a lifesaver.

Working together brought:

Marketing automation, including audience segmentation, email templates and lead nurturing
Data management and analytics
Ongoing support, troubleshooting and training

Hours specialist support

Watch the full case study

“They're the best in terms of reliability and ease. We can always count on them to help us deliver and execute on what the business needs. They make me and my team look good.”

Priya Kanniappan — Novated Lease Australia